lüft gear Announces Crowdfunding Campaign To Bridge The Gap Between Stylish And Technical Outerwear - At A Reasonable Price SALT LAKE CITY, UT (April 24, 2013) – lüft (German, Norwegian, Swedish and Danish for air) gear announced today that it has partnered with RocketHub, an international crowdunding platform, to open access to funding from athletes and consumers to help it create a new line of outerwear. lüft aims to bring together stylish and technical fabrics, to create highly waterproof and breathable clothing that athletes actually want to wear. RocketHub (similar to Kickstarter, Indiegogo, etc.) makes it easy to contribute to the project in just a few minutes. lüft is offering awesome perks ranging from as little as $10 to $1,000; all contributions will make it possible to reach the company’s set goal of $12,000. The clothing line is designed by athletes for athletes who aim to spend as much time as possible in the air.
Co-founder Lindsay Christensen and her team noticed a clear gap between good-looking outerwear, and very technical highly waterproof/breathable outerwear. “We aim to fill that gap,” said Christensen of lüft’s new line.
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