Below is a copy of this article found on Transworld Business
SALT LAKE CITY, UT (April 24, 2013) – lüft (German, Norwegian, Swedish and Danish for air) gear announced today that it has partnered with RocketHub, an international crowdfunding platform, to openaccess to funding from athletes and consumers to help it create a new line of outerwear. lüft aims to bring together stylish and technical fabrics, to create highly waterproof and breathable clothing that athletes actually want to wear. RocketHub (similar to Kickstarter, Indiegogo, etc.) makes it easy to contribute to the project in just a few minutes. lüft is offering awesome perks ranging from as little as $10 to $1,000; all contributions will make it possible to reach the company’s set goal of $12,000. The clothing line is designed by athletes for athletes who aim to spend as much time as possible in the air.
Co-founder Lindsay Christensen and her team noticed a clear gap between good-looking outerwear, and very technical highly waterproof/breathable outerwear. “We aim to fill that gap,” said Christensen of lüft’s new line. Highly technical fabrics typically use an E-PTFE membrane that repels water while allowing sweat (in the form of water vapor) to pass through the fabric. However, very few companies have traditionally made these membranes. Due to that corner on the market, these membranes have traditionally been very expensive. Additionally, the manufacturers that use these fabrics often design their clothing with an older, more affluent customer in mind.
“The clothing they are manufacturing is too expensive, and too short and slim fitting. A short jacket exposes your body to harsh elements any time you jump or drop off of anything,” said Christensen.